Onboarding Redesign
Restructured the onboarding flow with refreshed visuals and content aligned to 2022 brand identity standards.
Problem
The Robinhood onboarding flow was long, not structured well, and hadn't evolved to represent our current product offering.
Solution
We restructured the onboarding flow with refreshed visuals and content aligned to our 2022 brand identity standards.
My role
I drove UX content design, solicited and responded to stakeholder feedback, secured Legal and Compliance approvals, and communicated implementation details to frontend engineering.
I joined this project late, after the visual design was already locked. Despite this constraint, content changes still yielded measurable impact.
Screen walkthrough
I worked through every screen in the onboarding flow, ensuring copy was clear, aligned to brand voice, and addressed user needs at each step.
Welcome
Overview of Robinhood offerings: "invest, spend, and put your money in motion."
Key learning
Even when joining a project late with visual design already locked, content design can still drive meaningful, measurable impact. This project reinforced the importance of content as a lever for improving user experience.
Outcomes
This project established a foundation for future experiments with consistent tone, style, and terminology across the onboarding flow.